THE TELEVISION INDUSTRY IS IN THE MIDST OF AN INDUSTRIAL REVOLUTION
What is Furious Corp.?
Furious is an inventory management platform helping premium video programmers maximize revenue across the growing number of digital distribution platforms.
The $160 Billion US TV Industry is in the Midst of an Industrial Revolution. Audiences and advertisers are using technology and data to discover, consume and buy content differently. Advertisers are using data and technology when buying TV advertising to make it more addressable, targeted and efficient. Currently, advertising and content ‘inventory’ intended for delivery to various devices is silo'd with no commonality of data, measurement, volume, campaign management, fulfillment or pricing. Video distribution is consolidating, and programmers will have a tougher time than ever to increase their carriage or licensing fee revenues. The sell side of a market is usually the last to be equipped with the tools necessary to combat radical disruption. The $160B US Television industry and TV programmers are not armed for this battle.
Furious Corp.'s founders are seasoned, repeat entrepreneurs with vast experience in media buying, advertising sales and advertising technology.