The advertising business is more complex than ever, with new addressable and advanced ad products, an explosion of new distribution platforms, and programmatic’s growth, all of which are powered by data and technology. These changes make running an advertising business very hard today. At Furious, we believe that yield optimization is a continual process that must occur at all levels; campaign, deal, client and portfolio. PROPHET™ connects the disparate systems and data that power your ad business, and works hand in hand with them, to enable unified yield optimization across all channels, formats, and clients to continually optimize your advertising portfolio.
PROPHET™ is a horizontal SaaS platform, which automates the ingestion and normalization of your data, providing you with highly intuitive reporting and analytics to see inventory, sales and audience across your entire advertising business, in one location. PROPHET™ combines the worlds leading data science with AI and Machine Learning to automate and significantly improve the accuracy of the highly manual processes of forecasting, pricing and planning. PROPHET provides you the tools to plan, price and allocate inventory with the confidence that you continually optimize yield across your entire portfolio. Let us show you PROPHET's ROI and the revenue you are leaving on the table.
At Furious we take the most advanced state of the art optimization and forecasting algorithms known in the Data Science industry and enhance them using domain specific knowledge of the media space and client specific data, thus creating best of breed adaptive and robust algorithms which present unprecedented accuracy and reliability. We are so confident in our Pricing, Revenue, and Inventory Optimization (PRIO), we offer a 10x ROI guarantee. The business logic that powers PROPHET™ is:
Our company was founded in 2013 to give media companies who sell advertising broader and deeper visibility into their advertising business and to provide the tools to optimize sales, operational efficiency, price, plan and allocate inventory with greater confidence and ease.